August 29, 2006, Wall Street Journal, China's New Reality Show Goes for the Gold.
A reality show, sponsored by CCTV, calling on ordinary Chinese audience's participation in "China Olympic Coxswain Competition." Last year, "Super Female Voice," a Chinese parallel to "American Idol," produced by Hunan provincial TV station, drew 400 million viewers to its 2005 finale. In comparison, "American Idol" drew 36 million viewers to its finale this year. hmm.
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